Analog Clothing sign up big wave surfer Koby Abberton.

It is reported that the Burton subsiduary , Analog Clothing only want two high profile athletes in surf, so they have done pretty well. First up Hawaiin based (Hollywood Style) Benji Weatherly to keep the troops entertained and endlessly laughing,not to mention his backhand hack. And now enter cutting edge, new frontier, big wave exponent, Koby Abberton.

A huge opening was left for the picking with Koby having his contract terminated by Oakley Inc. just over a year ago.
The Australian majors were not interested in picking him up, fortunately Kobes` was warranted on a more international level. Anolog strongly emerging as one of the Western Power brands in Asia , privately owned, and a little more substance on its agenda than the board meetings echoing shareholders demands of maximize revenue , cut where you can. This is a company that has been athlete driven from the beginning so perhaps we can look forward to an interesting development. Indeed the worlds largest snow board empire and now the best surf team (Al Merrrick), one can`t help but wonder they seized an opportunity when they picked up Koby who has featured on more front page covers of magazines than any other Australian surfing athlete.

The home camp are stoked with the news enabling Koby to join his protoge Mark Mathews in the pursuit of the biggest caverns on the planet. As this is being written is Koby is chasing a 6 hour swell window off South Australia.

"That seems to be all that Koby wants to do more than anything, just to devote his life to his surfing. Reading mother nature , the logistics to piece it together, (which in itself is a mission) and then to be at your physical peak to deal with the conditions. You are going to see some insane surfing in ridiculous places in the next 3 years." quoted Brett Warner, Koby`s surfboard shaper of 13 years.


With the recent release of a television documentary narrated by Russel Crowe, the signing of the rights for a Hollywood movie directed by Ron Howard within 3 years, a current top selling unauthorised biography, and finally a clothing sponsor reportedly above the 100K level, it must seem like a lifetime away from his situation 1 year ago. "Go get `em boys" isn`t that the quote?